Story
From 100 hats in a tiny garage to over 1 million dads worldwide. This is how it started, why it exists, and where it is going.
Designed
by Dads
When we started Dad Gang it was just a simple idea that stemmed from a text thread. Three best friends sharing their days with each other and looking for support along their fatherhood journeys. The term "Dad Gang" kept popping up in these chats so we decided to make some hats and then some tees.
Not only did we set out to make great apparel, but we set out to change the way fatherhood was looked at. We got sick of the corny dad jokes and everything else about fatherhood you see on social media. Being a dad is so much more than the funny stuff. Being a dad requires strength, community, and support.
We each put in $250. That was it. No investors, no safety net, just three dads chasing a dream with very little resources and a whole lot of belief that we could make something special happen. We knew we had to make it work and we did.
That Started
It All
It was a tiny, dirty garage that could not even fit a car in it. Boxes stacked to the ceiling, hats piled on folding tables, and three dads figuring it out one order at a time. It was not glamorous. It was not pretty. But it was ours and it was the perfect place to start this journey.
With very little resources and a whole lot of belief, we packed every order by hand, shipped every hat ourselves, and built something from nothing. That garage was the foundation of everything Dad Gang is today.
Above
Everything
When making the first hats we wanted to make sure to keep quality in mind. So many times you get a dad hat and it is flimsy, cheap, collects lint, and so many more things that make it feel cheap. We said this hat has to be top notch and nothing else. The fit has to be perfect, it has to be durable, and easy to clean.
The same obsession carries through every tee, every hoodie, every drop. We test fit samples, sweat through the shirts, and put everything through its paces before it ever reaches your door.
Premium heavyweight cotton, meticulous construction, and graphics that hold up wash after wash. No cheap shortcuts. Every detail is intentional.
From 100 hats in a garage to over 1 million sold, Dad Gang is built on real dads supporting real dads. When you wear the gang, you are part of something bigger. IYKYK.
Being a dad is not just the funny stuff. It takes strength, vulnerability, and showing up every single day. We celebrate all of it — the wins, the hard days, and everything in between.
A Hat
Our mission is simple. Bring dads together through community and amazing products. It is cool to make a great hat, but even better when a group of dads finds support through our products. We have heard the most impactful stories from our customers.
Becoming a new dad, mental health struggles, loss of a child, infertility issues, the joy of becoming parents, and everything else in between. We want to emphasize not only the feel good stories, but the struggles that many go through when becoming parents. We are here to highlight every aspect of fatherhood, not just the funny stuff.
Million
Three best friends. A tiny garage. 100 hats. That is how it started. Now over 1 million dads around the world wear the gang. It is a brand designed by dads, building community and celebrating every aspect of becoming and being a father.
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